Aavin comes up with action plan to increase sales in rural areas: T.N. Dairy Minister

The Tamil Nadu Co-operative Milk Producers Federation (Aavin) has come out with an action plan to increase its milk and milk product sales in rural areas of Tamil Nadu.

The Minister for Milk and Dairy Development T. Mano Thangaraj told the media in Coimbatore on Friday (June 27, 2025) that at a recent review meeting, Chief Minister M.K. Stalin advised the Department to look at increasing sales in rural areas. Based on his suggestions, the milk and dairy development department has come up with an action plan. It will soon open Aavin booths in rural areas too and the sales will increase in a couple of months.

Mission White Wave

The Department has also come out with a project called the Mission White Wave to make the sick co-operative societies profitable. It has signed agreements with Rathinam and Kumaraguru business schools in Coimbatore. The second year MBA students in these institutions will work with 1,365 milk co-operative societies for three-and-a-half months to turn them profitable. They will take up social analysis, resource mapping and drafting of business plans.

Of the 9,200 odd co-operative milk societies in Tamil Nadu, as many as 2,484 were revived or formed newly in the last four years and almost one lakh farmers have benefitted from this Sustainable Milk Producers Co-operative Societies programme. The other societies that are either sick or defunct will also be revived with the support of the management students.

Aavin has huge learning potential for students and the Department will explore possibilities of opening up for collaborations with educational institutions for the benefit of students, he added.